Sporting Life Group is looking for a Digital Marketing Manager to join our dynamic team in Woodbridge, ON. This hybrid full-time position is perfect for a creative and results-driven marketing professional who is passionate about sports and lifestyle. You will be responsible for developing, executing, and optimizing digital marketing strategies for our iconic Canadian banners: Golf Town, Sporting Life, and Team Town Sports.
Duties
As the Digital Marketing Manager, your primary responsibilities will include:
- Campaign Development: Create and implement effective digital marketing campaigns that align with business goals and drive measurable results.
- SEM and SEO Management: Oversee search engine marketing (SEM), search engine optimization (SEO), and social media campaigns, ensuring seamless optimization and reporting to stakeholders.
- Collaboration: Work closely with external media partners and internal marketing teams to develop comprehensive campaign strategies, tactics, action plans, and timelines.
- E-commerce Optimization: Identify and maintain strategic opportunities for top-selling products, ensuring relevant content is presented to enhance conversion rates and optimize promotions.
- Programmatic Campaigns: Set up and optimize programmatic campaigns using DV360, DCM, and SA360.
- Data Utilization: Leverage first-party and third-party data through our Data Management Platform (DMP) to create and target segments effectively.
- Market Trends: Stay informed on new developments in the digital landscape to improve content delivery and meet business objectives.
- Affiliate Program Management: Monitor and manage our affiliate programs to maximize exposure and optimize content performance.
Requirements
To be considered for the Digital Marketing Manager position, candidates must meet the following qualifications:
- Experience: 4-5 years of experience in digital marketing, specifically in e-commerce and/or retail environments.
- Agency Experience: Previous experience working in marketing agencies is an asset.
- Analytical Skills: Proficient in web analytics and online campaign management, with a solid understanding of measurement and performance metrics.
- Certifications: Digital marketing or web analytics certifications are beneficial.
- Technical Skills: Expertise in Google Ads, AdWords Editor, GA4, DV360, and DCM is required.
- Leadership Abilities: Proven leadership, communication, project management, and organizational skills are essential.
Advantages
At Sporting Life Group, we offer a range of benefits designed to support your well-being and career growth:
- Supportive Environment: Be part of a passionate team that values your contributions and fosters a sense of belonging.
- Professional Growth: Opportunities for career development within our organization and the wider Sporting Life Group.
- Competitive Compensation: A salary package that reflects your skills and experience, with additional incentives.
- Comprehensive Benefits: Access to health, dental, and vision coverage, ensuring your overall well-being.
- Employee Discounts: Enjoy significant discounts at Golf Town, Sporting Life, and Team Town Sports, which can be shared with friends and family.
Submission Steps
To apply for the Digital Marketing Manager position, please follow these steps:
- Prepare your updated resume and a cover letter tailored to this role.
- Submit your application through our careers page or via LinkedIn.
- Include “Digital Marketing Manager” in the subject line of your application.
- Applications will be reviewed on a rolling basis. We encourage you to apply early.