Airbnb began in 2007 with two hosts welcoming three guests into their San Francisco home. Today, Airbnb has grown to over 4 million hosts worldwide, welcoming more than a billion guests across nearly every country. Our mission is to create authentic connections between guests and communities through unique stays and experiences.
As a Social Media Manager, you’ll play a crucial role in Airbnb’s Channel Communications Team by shaping and protecting our brand on social media. You’ll lead a regional team, respond to real-time issues, and help maintain our brand’s reputation in a fast-paced, ever-changing digital landscape. If you thrive in dynamic environments, have a passion for problem-solving, and enjoy working cross-functionally, this could be the perfect role for you.
Responsibilities: Drive Impact in Real-Time Social Media Management
In this role, you’ll lead the Social Rapid Response Team, ensuring Airbnb’s voice is represented with clarity and professionalism. Here’s a look at what your daily responsibilities will include:
Monitor and Manage Emerging Issues
- Stay alert to new trends and potential issues on social media channels.
- Quickly assess and implement response strategies to address escalating concerns or crises.
Reporting and Analytics
- Collect and analyze data for quarterly reports, performance insights, and campaign effectiveness.
- Work with social listening tools to conduct deep dives and provide actionable insights.
Team Leadership
- Manage and mentor a regional team, offering feedback and guidance to enhance performance.
- Lead by example, ensuring the team meets its goals and maintains high standards.
Cross-Functional Collaboration
- Work closely with departments such as Community Support, Policy, Trust Operations, and Corporate Communications.
- Ensure alignment across stakeholders to provide consistent messaging during sensitive situations.
Process Improvement and Strategy Development
- Continuously improve workflows, processes, and metrics to boost efficiency.
- Create training materials and playbooks on best practices for rapid social media responses.
Content Management
- Draft and approve content across multiple social media channels to maintain a cohesive brand voice.
- Step in for senior leadership when necessary to ensure seamless operations.
Qualifications: Skills and Experience You’ll Bring
We’re looking for a candidate with a passion for social media, a deep understanding of communications, and strong leadership skills. Below are the qualifications we value most:
Relevant Experience
- 3+ years in communications, customer service, social media strategy, or project management.
- Proven track record of leading regional teams in high-pressure, fast-paced environments.
Strong Communication Skills
- Excellent written and verbal communication skills, capable of influencing across all levels of the organization.
- Skilled at creating and delivering presentations, reports, and crisis communications strategies.
Analytical and Problem-Solving Abilities
- Strong business acumen with an emphasis on critical thinking, analytical skills, and problem resolution.
- Experience working with social listening tools and data analytics to extract valuable insights.
Project Leadership
- Experience managing projects from concept to execution, ensuring timely delivery and effective results.
- Highly organized, with the ability to juggle multiple tasks and meet tight deadlines.
Adaptability
- Comfortable with shifting priorities, quick decision-making, and managing stakeholder expectations in real-time.
- Passion for Airbnb’s mission and a commitment to continuous learning and improvement.
Benefits: What Airbnb Offers You
At Airbnb, we care about your personal growth and well-being. Here’s how we support our team members:
Competitive Compensation
- Base salary ranging from $109,000 to $128,000 USD, with potential for bonuses, equity, and travel credits.
Comprehensive Benefits
- Access to health, dental, and vision insurance, along with wellness support programs.
- Vacation, paid time off, and the opportunity to enjoy Airbnb’s Employee Travel Credits.
Professional Development
- Participate in various learning initiatives to grow your skills and advance your career.
- Contribute to innovative projects that have a global impact.
Inclusive Culture
- Airbnb fosters a culture of belonging and values diverse ideas to drive innovation.
- We are committed to providing reasonable accommodations during the application and interview process for candidates with disabilities.
Applying Guide: Steps to Join the Airbnb Team
Ready to take your social media career to the next level? Follow these steps to apply:
Step 1: Submit Your Application
- Visit Airbnb’s careers page and search for the Social Media Manager role. Upload your resume, ensuring it highlights your experience in social media management, crisis response, and leadership.
Step 2: Assessments
- Be prepared to complete assessments that may include social media strategy scenarios, problem-solving tasks, and analytical skills tests.
Step 3: Interview Process
- You’ll participate in interviews with key stakeholders to discuss your expertise, your fit within Airbnb’s culture, and your ability to manage rapid response situations.
Step 4: Onboarding
- Once hired, you’ll undergo a thorough onboarding process designed to set you up for success and familiarize you with Airbnb’s values and tools.